Josie's Favorites

    Josie's go-to essentials for an effortless, everyday look. 

    • The Uniform
      Tinted Mineral Sunscreen SPF 45

      A mineral sunscreen that provides broad spectrum UVA/UVB protection and a sheer tint that blends in with a light-as-air finish. It’s a sunscreen so perfect, you’ll actually want to wear it every day.

       

    • Day Glow
      Highlighting Balm

      Made for daytime, this highlighter gives a dewy, balmy sheen with zero sparkle. See Full Details

    • Flush Balm
      Cheek Color

      A cream tint that melts into skin for lit-from-within color that stays flush all day. See Full Details

    • The Minimalist
      Perfecting Complexion Stick

      It's not a foundation or a concealer, but it’ll replace both in your makeup bag.

    • Brow 1990
      Sheer Gel Pencil

      A microfine gel pencil that fills and defines brows for soft, natural-looking fullness.See Full Details

       

    Coming Soon • Get Notified
    Weeks
    Days
    Hours
    Minutes
    You're Signed Up

    What's Included

    • WHAT IT DOES

      Lightweight, buildable formula blends effortlessly into the skin with zero white cast.
      Provides a sheer tint with a natural skin finish that’s never greasy or cakey.
      100% mineral zinc oxide active provides broad spectrum (UVA/UVB) protection
      Fine natural powders to help smooth and blur the look of skin
      Fine natural powders to help smooth and blur the look of skin
      Lightweight emollients provide a soft, velvety finish
      * Proprietary pigment dispersion technology allows for blendable, even coverage

      Non-comedogenic, oil-free, and made without silicones. 
      Dermatologist-tested

    • WHAT IT IS

      A translucent, moisturizing highlighter that illuminates skin for that fresh-morning-dewdrop-on-a-flower-petal sheen.

      Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate.

    • WHAT IT DOES

      The vitamin-rich base replenishes moisture for a dewy glow that lasts beyond makeup

      Plant-based squalane locks in hydration, conditions skin and supports elasticity

      Olive fruit oil nourishes skin with monounsaturated fatty acids and Vitamin E, a known antioxidant

      Phytosterol and amino acid blend help to minimize moisture loss and promote healthy skin barrier function

    • OUR STANDARDS

      CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
      An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

      Ships in our signature FSC-certified paper packaging.

      Learn More

    • WHAT IT IS

      A foolproof, flexible balm that deposits a creamy, transparent veil of color to let your skin show through.

      Formulated in partnership with esthetician Biba de Sousa, whose No List includes 72 potentially acne-triggering ingredients that we eliminate.

    • WHAT IT DOES

      Microfine pigment powders deposit a touch of color, without covering up natural skin texture

      Light, balmy finish leaves a long-lasting glow that’s never cakey

      Low weight emollient won’t clog pores

      Vitamin E conditions skin

    • OUR STANDARDS

      CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
      An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

      Made with 43% post-consumer recycled plastic and ships in our signature FSC-certified paper packaging.

      Learn More

    • WHAT IT IS

      Get compliments on your skin, not your makeup.

      We designed this in place of all-over coverage, so you can make small edits only where you need them.

      The Minimalist can also double as a contour. To sculpt and define, choose a shade three shades deeper than your base shade and blend with Brush No. 1 for a seamless finish.

      Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate.

    • WHAT IT DOES

      Lightweight, hydrating formula wears throughout the day without settling into fine lines

      Buildable light-to-medium coverage that stays breathable all day

      Sea daffodil extract is known to help diminish the appearance of pigmentation and dark spots

      Fatty acids condition skin and lock in moisture

    • OUR STANDARDS

      CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
      An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

      Made with 43% post-consumer recycled plastic and ships in our signature FSC-certified paper packaging.

      Learn More

    • WHAT IT IS

      A microfine gel pencil that fills and defines brows for soft, natural-looking fullness.

    • WHAT IT DOES

      Ultra-fine pencil creates soft strokes to add natural-looking fullness and definition

      Soft gel formula applies smoothly without tugging or pulling on delicate skin

      For the best results, roll the pencil up no more than 1 mm and apply using gentle strokes to prevent breakage

      Sunflower oil is rich in nourishing vitamin E and known to provide lightweight moisture

      Safflower extract is known to encourage softer, more supple hair.

      Hibiscus flower extract is rich in amino acids to help condition hair

      How to Use:

      Apply Brow 1980 to create volume and hold, then use Brow 1990’s precise tip to create soft strokes anywhere you want to fill in gaps or add definition.

    • OUR STANDARDS

      CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
      An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

      This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

      Learn More

    Our Standards

    Clean at MERIT + EU-Compliant
    Vegan + Leaping Bunny-Certified
    Sustainability-Focused
    All of our products are made with nourishing, skin-loving ingredients that help support the integrity of your skin and leave it looking better long after taking your makeup off.