Em's Essentials

    Em's go-to essentials for an effortless, everyday glow.

    • The Minimalist
      Perfecting Complexion Stick

      It's not a foundation or a concealer, but it’ll replace both in your makeup bag.

    • Shade Slick
      Tinted Lip Oil

      A wash of moisturizing color for healthy lips all day — now available in a new, pearlescent finish.

    • Signature Lip Liner
      Sheer Liner

      A hydrating, buildable lip pencil that gives soft definition and sheer, all-over color.

    • Great Skin
      Instant Glow Serum

      A lightweight, bi-phase serum that instantly hydrates and plumps skin for a healthy glow. See Full Details

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    What's Included

    • WHAT IT IS

      Get compliments on your skin, not your makeup.

      We designed this in place of all-over coverage, so you can make small edits only where you need them.

      The Minimalist can also double as a contour. To sculpt and define, choose a shade three shades deeper than your base shade and blend with Brush No. 1 for a seamless finish.

      Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate.

    • WHAT IT DOES

      Lightweight, hydrating formula wears throughout the day without settling into fine lines

      Buildable light-to-medium coverage that stays breathable all day

      Sea daffodil extract is known to help diminish the appearance of pigmentation and dark spots

      Fatty acids condition skin and lock in moisture

    • OUR STANDARDS

      CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
      An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

      Made with 43% post-consumer recycled plastic and ships in our signature FSC-certified paper packaging.

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    • WHAT IT IS

      Somewhere between an oil and a light stain, this lip tint was made for whenever and wherever.

      Repeated use helps to maintain natural moisture levels in lips over time.

    • WHAT IT DOES

      Infused with rosehip oil rich in omega-3 fatty acids known to support a healthy skin barrier function.

      Shea butter and grapeseed oils condition and soften lips

      Moisturizing jojoba oil known to create a protective barrier to help to lock in moisture

    • OUR STANDARDS

      CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
      An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

      This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

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    • WHAT IT DOES

      A hydrating, buildable lip pencil for creating soft definition and sheer all-over color. The lightweight gel formula glides on smoothly without tugging or crumbling, while the balm-like finish keeps lips soft and comfortable throughout the day.

      It’s lip liner that’s impossible to mess up — no really, we tried.

    • WHAT IT DOES

      Smooth, lightweight gel formula glides on easily without crumbling or skipping.

      Use it to create soft definition or all-over color.

      Wear it alone or paired with your favorite Signature Lip or Shade Slick shade — it’s impossible to mess up either way.

      Antioxidant-rich pomegranate and jojoba complex is known to help skin barrier function for smooth, healthy looking lips.

      Features a retractable tip and built-in sharpener for more precise application.

    • OUR STANDARDS

      CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
      An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

      Ships in our signature FSC-certified paper packaging.

      Learn More

    • WHAT IT IS

      Lightweight formula absorbs quickly into the skin with zero residue, so makeup goes on smooth and wears better throughout the day.

    • WHAT IT DOES

      Designed to complement The Minimalist but can be used with any complexion product to give skin a healthy glow.

    • OUR STANDARDS

      CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE

      An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

      Made with 30% recycled plastic and ships in our signature FSC-certified paper packaging.

      Learn More

    Our Standards

    Clean at MERIT + EU-Compliant
    Vegan + Leaping Bunny-Certified
    Sustainability-Focused
    All of our products are made with nourishing, skin-loving ingredients that help support the integrity of your skin and leave it looking better long after taking your makeup off.